Families Advised
Years Experience
Registered (RIA)
Hidden Fees
About us
We've advised hundreds of Indian families on building resilient, low-stress portfolios. We focus on clarity, low costs, and disciplined automation.
What we do
Simple, high-signal services designed to move you forward.
Investment Advisory
Personalized strategies to meet your goals with discipline.
Financial Planning
End-to-end plans for taxes, insurance, and wealth building.
Retirement Planning
Clarity on corpus, asset mix, and withdrawal rules.
Free Financial Tools
Professional-grade calculators to plan every aspect of your financial life.
How it works
A simple, transparent 3-step process.
Pick a slot that works for you.
We map goals and design your portfolio.
Set SIPs, review, and stay on track.
Trusted & Regulated
SEBI Registered
Investment Advisor (RIA)
AMFI Certified
Mutual Fund Distributor
Fee-Only Advisory
No hidden commissions
What clients say
Real feedback from families we've worked with.
"Clear, actionable advice. I finally have a plan I trust and can follow without second-guessing."
"Professional and patient - simplified everything about mutual funds and insurance into a solid roadmap."
"Our retirement roadmap finally feels realistic. The step-by-step approach gave us real confidence."
Frequently Asked Questions
Everything you need to know about working with us
How are you regulated and is my money safe?▼
We are SEBI Registered Investment Advisors (RIA) with registration number INA000015581. We NEVER handle your money directly - all investments are made in your own name through your demat account with established platforms like Zerodha, Groww, or directly with AMCs. Your money always remains in your control.
What are your fees and how do you charge?▼
We charge a flat fee of ₹5,000 for initial financial planning and ₹15,000 per year for ongoing advisory (or 0.5% of AUM for portfolios above ₹30 lakhs, whichever is lower). We primarily recommend direct mutual funds which have no commissions.
What is the minimum investment amount to work with you?▼
There is no minimum investment requirement. We work with young professionals starting their first SIP of ₹5,000 per month as well as HNIs with crores in assets. Our advice is customized to your financial situation and goals.
What happens in our first consultation?▼
The first consultation (90 minutes) covers: understanding your current financial situation, defining goals, risk profiling, review of existing investments and insurance, and initial recommendations. You will receive a written financial plan within 48 hours.
Do you only recommend mutual funds?▼
While mutual funds form the core of most portfolios, we also advise on direct equity, debt instruments like PPF, FDs, bonds, gold allocation through SGBs, international diversification, and insurance planning (term and health only, no ULIPs).
How often will we review my portfolio?▼
We conduct formal reviews quarterly with a detailed annual review. You also get monthly market commentary, alerts for rebalancing opportunities, WhatsApp/email support for urgent queries, and proactive communication during market volatility.